The challenge
NovaWear had grown quickly on the back of early Meta success, but had plateaued – CAC was creeping up, new customer volume was flat, and creative fatigue was obvious.
Our approach
- Audit and restructure of Meta and Google accounts.
- New creative strategy based on 4 key angles and UGC.
- Offer testing around bundles, subscriptions and first-order incentives.
- Measurement improvements to better understand LTV and payback windows.
Key experiments
We ran a series of experiments focused on front-end click-through rate and new creative angles, along with landing page tests to improve add-to-cart and checkout initiation.