Case studies

Stories from the ad accounts.

Real numbers, real challenges, and the experiments that moved the needle.

Filter by vertical or challenge to find relevant examples.

DTC • Beauty Full-funnel

+128% revenue in 6 months for NovaWear.

We rebuilt Meta and Google structure, launched new creative pillars, and focused on LTV, not just initial CAC.

ROAS 4.5x CAC -32%

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SaaS • B2B Full-funnel

We introduced offer sequencing and content-led retargeting to warm up leads before demo.

SQL +72% CPL -29%

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Marketplace Launch

We used UGC-heavy creative and referral mechanics to fuel early growth for a niche marketplace.

CPA -38% Users 10k

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DTC • Supplements Scale

We built a new creative + offer matrix that reopened profitable scale on Meta and TikTok.

MER 3.8x Spend +60%

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